Louis Vuitton Released NFT Rewards For the Vivienne Game

Luxury fashion brands have been quick to experiment with NFTs, with Balenciaga, Gucci, and Prada releasing digital hoodies for ether purchase. With this latest move, Louis Vuitton released NFT and is hoping to take advantage of the growing popularity of blockchain gaming. The game, which is still in development, is not particularly groundbreaking, but it does reward people with rewards in a fashion-related way.

Louis Vuitton Released NFT

Players can now win exclusive Louis Vuitton NFTs in the upcoming Raffle event, which will run until Aug. 4. There will be a total of ten new Vivienne NFTs up for grabs, so players are encouraged to participate! The game is based around a virtual avatar called Vivienne, who travels the world collecting postcards. The new NFT rewards are available to collect and can be used in games or as avatars on social networks.

Next week, the brand will release a smartphone game with mascot Vivienne. The game will feature a first-person story quest involving the brand’s history and the mascot Vivienne. It will also feature embedded NFTs in the game’s storyline. A video of the game’s trailer can be viewed below. It features a story quest, as well as Vivienne the mascot.

To mark its 200th anniversary, Louis Vuitton has launched a new game called “Louis: TheGame.” The game follows LV classic doll Vivienne and her journey to Paris. To complete missions, players must collect a certain number of ten different LV NFTs, each containing postcards of the brand’s history. During the journey, players will also earn a number of unique and collectible NFTs designed by digital artist Beeple.


The brand is experimenting with the use of non-fungible tokens (NFTs) for their game, Louis Vuitton The Game. The company is releasing new NFT rewards inspired by the iconic PFP bag, and players can collect them by completing in-game quests. The NFTs have been received positively by the game’s community, which has lauded the brand’s educational content and game design.

There are 10 NFTs to collect, and the game offers multiple ways to win them. The first drop will be based around Vivienne’s iconic PFP, and the next two will feature the famous brand in a range of looks. To get your hands on a PFP NFT, players must clear the first level and gather 16 pages from the Louis Vuitton manuscript.

The company will issue ten thousand PFP NFTs based on the Anime design. Once acquired, the avatars will grant access to ‘The Garden’, a virtual space that is used for collaborative art projects. Chiru Labs will collect 5% of the revenue from each NFT sold. In the future, NFTs will also offer access to a metaverse, exclusive merchandise drops, and in-person events.

Louis: The Game

The adventure game is loosely based on the life of Louis Vuitton, and it is part of the brand’s 200th-anniversary celebrations. You play Vivienne, the company’s signature character, and your objective is to collect the various collectible postcards and their corresponding accessories. There are 200 cards to collect in all, ranging from family history to artistic interventions and technical trivia.

While there are some major flaws in the game, there is no denying the game’s potential. It features a first-person story quest, a global leaderboard, and the ability to play on Apple and Android devices. Although a few technical issues were discovered, the overall idea and concept are commendable. As a result, the game could have been improved upon further. But even so, it remains a highly entertaining experience.

To celebrate the company’s 200th anniversary, the luxury fashion brand has a unique gaming experience that will appeal to both seasoned fashionistas and younger users. Players follow the story of LV classic doll, Vivienne, through six vibrant locations and find a representative of Louis 200. In order to unlock each of these unique cards, players must collect 30 different non-fungible tokens (NFTs). Beeple, a digital artist, created ten of the NFTs, which can be used in the game. These non-fungible tokens are collectible but cannot be sold.

LVMH’s caution about a metaverse “bubble”

LVMH, the luxury group with billion-dollar assets, is wary of the emergence of a “metaverse bubble.” The digital world has captivated Gen Z and the luxury world, but there is also a risk of over-inflation, according to LVMH CEO Bernard Arnault. In light of this, the luxury house is adjusting its multi-channel strategy to explore the potential of the metaverse.

While Ortelli has a point, there is still a bubble effect in the metaverse. LVMH, for example, does not need to be the first to enter the field. Even if it does, it can quickly become a leader in this emerging field. The key is not to be first, but rather to be early. The company’s top-of-mind brands and broad audience of potential consumers make it a strong contender for a leadership position.

LVMH’s caution about a “metaverse bubble” follows a similar theme of uncertainty that plagues the online fashion industry. The company has partnered with a game called Roblox and acquired the virtual goods marketplace Rift. Meanwhile, Adidas, Prada, and Balenciaga have launched virtual items on the video game Fortnite. According to Morgan Stanley, virtual fashion could comprise 10 percent of the luxury goods market by 2030.

Gucci’s early move into NFT fashion

Gucci’s early foray into NFT fashion is a welcome development. The brand is already making the most of the trend, incorporating its recent Aria collection in a film. In May, the brand launched the first NFT, titled PROOF OF SOVEREIGNTY: A Curated NFT Sale by Lady Pheonix, which features a single work from Gucci. The film was co-directed by Alessandro Michele and was featured in the “PROOF” NFT sale. It was later sold for USD 25000. Proceeds will be donated to UNICEF.

The company also partnered with digital gaming platforms such as Roblox to sell NFTs. Unlike the virtual fashion items sold on the blockchain, NFTs can be purchased on a website. This gives luxury brands a unique opportunity to engage with their luxury consumers in a way that is different from the traditional buying process. In addition, the company’s marketing team is focusing on the digital realm.

While many luxury brands remain cautious about entering the NFT space, some brands are preparing to make the leap. According to Morgan Stanely, luxury brands could add ten percent of their revenue from digital channels by 2030. And due to relatively low digital costs, this could boost bottom-line profits by as much as 25 percent. Among the other luxury brands that are taking the plunge into the NFT, space is Balenciaga and Gucci.

Last year, the fashion house released NFTs based on their 2021 Fall/Winter collection. The collection was inspired by the four-minute film “Aria.” The NFTs were sold at Christie’s online auction, where Gucci donated $20,000 to UNICEF USA. Gucci also has a new “online concept store” alongside its Superplastic collaboration, named “Vault. It will feature a collection of vintage and modern fashion pieces and art.

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